The precision farming business is aggressively focused on the future — whether its product development and deployment, analytical application of collected field data or conceptual brainstorming of the next breakthrough.

Iott Seed Farms produces seed potatoes used to grow spuds for potato chips near Kalkaska in northwest Michigan. Owners Dennis and Greg Iott also grow wheat, rye and sudex in their potato rotation. This specialty crop presents challenges as the Iotts strive to collect better data to fine-tune their cropping system.