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‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

By Mike Lessiter posted on May 14, 2024 | Posted in Precision Sales

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

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Precision Farming Dealer

2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
Precision Dealers Eyeing Bounce Back Year After Challenging 2024
Veteran Technician Stays Young in New Precision Specialist Role

Veteran Technician Stays Young in New Precision Specialist Role

2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.

Precision Dealers Eyeing Bounce Back Year After Challenging 2024

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[Technology Corner] Ag Leader Introduces RightPath at National Farm Machinery Show

Precision Farming Dealer technology editor Noah Newman catches up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.