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‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

By Mike Lessiter posted on May 14, 2024 | Posted in Precision Sales

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

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Precision Farming Dealer

Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
Catching Timebombs & Building Credibility with Maintenance Visits
Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Catching Timebombs & Building Credibility with Maintenance Visits

Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

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[Technology Corner] Corn Belt Farmer Aims to Seed Cover Crops with 360 RAIN

Today we’re catching up with southern Iowa farmer Mark Dobson, who’s using the 360 RAIN autonomous irrigation and nutrient application system for the first time in his organic strip-till operation.

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Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.