You won’t have to read your customers’ minds thanks to this insightful, “call-it-like-you-see it” dialog. Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” content and this insightful learning comes alive on-stage in Louisville, as award-winning farmers explain their approach to technology, the drivers behind hardware and subscription purchases, the service packages that most resonate, precision pain points and more.