Everybody likes a precision farming equipment story that ends happily ever after. For Jeff Toussaint, a fourth generation no-till farmer at Toussaint Farms near Medina, N.Y., his first foray into precision farming was more of a nightmare, and he attributes poor dealer support as the main reason for it.

Like many farm equipment dealerships, Peabudy’s Inc. in Sterling, Ill., built its precision farming business through sales of auto-steer and GPS systems.