Lessiter Publications Inc., publisher of American Farriers Journal, Farm Equipment, No-Till Farmer, Strip-Till Farmer, Rural Lifestyle Dealer, Precision Farming Dealer, Farm Catalog and Ag Equipment Intelligence, announced it has changed its corporate name to Lessiter Media Inc. to better reflect the evolution of its print, digital and in-person content offerings.

This 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming programs.

As part of Lessiter’s acquisition of the assets of Implement & Tractor, longstanding columnist Greg Petersen of Machinery Pete will contribute content and analysis for Lessiter Publications’ dealer properties on used equipment data and trends.

Lessiter Publications is pleased to announce it has added Jaime Elftman to its team as an assistant editor.

Lessiter Publications is pleased to announce the hiring of Brad Hemze as the new E-Media Director. He succeeds Jeremy McGovern, who had been serving in dual editorial/e-media role since 2011. McGovern was promoted earlier this summer to Executive Editor of the firm’s Equine Health Division.

Lessiter Publications' Ag Division Properties will be blanketing the 2013 Farm Progress Show in Decatur, Illinois, and updating readers on the newest equipment developments.