Kevin Kelley with Kelley Engineering, a shortline and precision hardware dealership in Crookston, Ind., shares some of the strategies the dealership has deployed to show farm customers tangible returns on their technology and equipment investments.

Replacing a paper process, Hoober uses Flowfinity mobile app software to automate the field data collection process to improve efficiency and save time.

In this video, Matt Rohlik, Integrated Solutions manager, with Haug Implement in Willmar, Minn., demonstrates an unmanned aerial vehicle and discusses the dealership's success selling the products as an eventual gateway to offering service and support of the technology.