Over the last 5-7 years, Tony Brannon has tried an autonomous cover crop machine called the Earth Sense Robot, drone technology at Murray State University and various autonomous units from Salin 247.

Managing taxes, understanding the value of technology, smart equipment investments, and a proactive marketing plan all drive decision-making for Minnesota farmer Zach Johnson.

The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.

Return on investment is often the most effective ammunition a precision salesperson can have when discussing a new product with a customer.