In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Muncie, Ind., grower Joe Hamilton and Knox County, Ohio grower Tim Norris explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.

Talking to industry people about their thoughts on customer training, one response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”