Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.

When the dealership gets busy during planting and harvesting, precision land management (PLM) specialist Darcy Hutchison, can spend an enormous amount of time servicing the small dealership’s spread out customer base. Having the OEM handle a lot of simple phone calls frees him up to handle more complicated in field repairs and service.

Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.