In the heat of planting, the last thing Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., wants to see is an idle customer. He shares the company’s motives and benefits for loaning precision equipment to strengthen farmer relationships and provide a competitive business advantage.

Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., discusses the diagnosis of a hydraulic drive issue on a planter and the importance of budgeting time, even during the busy season, to ensure customers are ready to roll when he leaves.

Mike Houghtaling, president of P&C Ag Solutions, explains how a reliable and trustworthy group of precision employees and a little face-to-face encouragement and confidence-building with customers can reduce planting season stress.

Mike Houghtaling, president of P&C Ag Solutions shares how extending customer service visits, even during planting season, can strengthen business relationships and build the company's reputation for quality customer service and support.