Conservation Technology Information Center (CTIC) will welcome Retired Colonel Kim “KC” Campbell to deliver the keynote address at the 18th annual Conservation in Action Tour Banquet on May 6.

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Nominations are now open for inducting innovators, trailblazers, mentors, and other contributors to conservation agriculture into the 2025 CTIC Hall of Fame.

A week spent at a conference in Kansas City spurs an examination of the nuanced terminology.

Wright’s experience in ag machinery and a lifelong passion for farming make him a unique match to the company and its mission of delivering innovative solutions to the ag community.

Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately

Fitch Joins Lessiter Media as Associate Account Representative

Sitting in the stands at Camp Randall Stadium (the home of the Wisconsin Badgers) watching an ag machinery OEM advertise to a crowd of mostly suburban folk makes me “see red.”