When the dealership gets busy during planting and harvesting, precision land management (PLM) specialist Darcy Hutchison, can spend an enormous amount of time servicing the small dealership’s spread out customer base. Having the OEM handle a lot of simple phone calls frees him up to handle more complicated in field repairs and service.

PLM specialist Darcy Hutchison explains how Rathell Farm Equipment in Cordova, Md., is uniquely suited to ride out recent market downturn.