The annual Precision Farming Dealer Summit, held at the historic Galt House Hotel in Louisville, Ky., Jan. 8-9, drew a sold out crowd for the 3rd consecutive year.

A prolonged cold snap has settled into most of the U.S., with unseasonably frigid temperatures stretching across most of the nation. While many of us look forward to thawing out, the frigid stretch is a welcome change for some precision farming dealers, especially in the Midwest, who saw a frantic finish to 2017.

Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally and figuratively — is different in Europe.

On the eve of our 4th annual National Strip-Tillage Conference last week in Omaha, Neb., I had the opportunity to assemble a group of farmers for a dinner roundtable discussion on some of the precision farming practices and tools they’ve implemented on their farming operation.