In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Bryan Peterman, Integrated Solutions manager at Atlantic Tractor, who shares examples of the most challenging compatibility points of pain and how to transform these problems into profit for the dealership.

It’s no secret that in recent years more dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Those who have been receptive to adding prescriptive farming options to complement machinery and component sales, have gradually been able to gain traction with customers.

Bryan Peterman, Integrated Solutions manager with Atlantic Tractor in Clayton, Del., shares the dealership's incremental incorporation of agronomic services and leveraging the option to add value to data management platforms.

Learn proven solutions to increasing service revenue from three innovative precision farming problem solvers at the 2nd Precision Farming Dealer Summit in St. Louis.

Precision Farming Dealer has announced the agenda, speakers and presentation lineup for its second Precision Farming Dealer Summit. With the theme of “Proven Business Blueprints,” the 2017 dealer-only event will feature some of the most progressive minds in the precision farming business, sharing bankable management methods and money-making strategies to maximize profitability in today’s market. 

Read on to see the tentative schedule for the 2017 Precision Farming Dealer Summit, Jan. 9-10, 2017, in St. Louis, Mo.

Bryan Peterman, FarmSight service manager at Atlantic Tractor in Clayton, Del., shares his strategy for testing and evaluating the value and necessity of precision software updates before installing them on customer components.