CropLife’s 2021 Survey of Ag Retailers reported 37% of respondents cite equipment dealerships as active competitors for agronomic services. Has your equipment/precision dealership gained farmers’ agronomic-type services that were previously fulfilled by ag retailers?

Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.