In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn. to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.

Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.