Retail sales and service of farm equipment have always been the bread and butter for dealerships. But some are still coming to grips with the fundamentals of selling precision farming components to their customers.

During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]

The "Bridging the Precision Gap" webinar series from Precision Farming Dealer and MapShots highlights dealers making the transition from strictly hardware sales to agronomic and data management service offerings. Watch Webinar #1 [To view any of our webinar replays, you must be logged in with a free user account.]