Precision farming is a unique segment of the agricultural industry with a diversity of strategies for success. But there’s also a collaborative bond that connects stakeholders in building profitable businesses out of selling, servicing and supporting technology.

Finding the next generation of precision farming specialists is a challenge that almost 40% of dealers reported was among their most important issues in the Precision Farming Dealer 2015 Benchmark Study. First, dealers must identify the traits they’re looking for in potential candidates for their fast-paced, rapidly evolving precision farming departments. Then, they face the challenge of actually finding these recruits.