In this episode of the Precision Farming Dealer, we talk with Ryan Molitor, the former director of customer experience at Raven Industries, was recently named CNH Industrial’s new director of precision technology for North America.

Everybody likes a precision farming equipment story that ends happily ever after. For Jeff Toussaint, a fourth generation no-till farmer at Toussaint Farms near Medina, N.Y., his first foray into precision farming was more of a nightmare, and he attributes poor dealer support as the main reason for it.

As Larry Konsterlie and his father, Lowell, add new farm equipment into their 2,000 acre corn and soybean operation near Willmar, Minn., they are also adopting precision farming technology into their fleet.

Ryan Groholske admits it. He’s a hoarder. But he’s not a candidate for a TLC Hoarding: Buried Alive episode. He hoards data from his precision farming system and mines it to help him manage his strip-tillage system and justify better crop insurance coverage for less cost.