This collaboration will deliver new capabilities and value for farmers by simplifying this annual task and will expand the Climate FieldView digital agriculture platform.

Scott Meldrum, integrated solutions manager for Van Wall Equipment, shares that about 40% of crop insurance policies have an error in them that would cause that policy to fail an audit. Meldrum talks about how Van Wall ensures their customers' policies are not in the 40%. Van Wall Equipment earned top honors in Farm Equipment's 2016 Dealership of the Year program.

Diversification is an en vogue term when it comes to dealers’ approach to developing a broad base of precision farming services. As more look beyond the shelves stocked with technology components to find recurring sources of revenue, agronomic and data management services are highly visible options to build around.