While in-person meetings provide valuable face-to-face contact, the chaotic schedules of precision managers don’t always allow for coordinated sessions. In 2018, a group of John Deere precision farming managers, organized by Phil Moskal from Mid-State Equipment, began communicating via text message to assist each other with troubleshooting in-field problems or trading insight on new products or services.

Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies. But why would you join a group to share ideas with your competitor?