GPS and guidance systems might be technology taken for granted in some precision farming circles, given they were some of the earliest innovations adopted on farms. But the success of these systems is still rooted in signal reliability. Acquiring and maintaining a connection can be a challenge, even as cellular networks have become increasingly reliable.

Building a consistent model for billing out service time, branding the reliability and reputation of specialists and troubleshooting equipment compatibility are shared challenges among precision farming dealers. Finding ways to turn those challenges into opportunities is on the agenda at the 2nd Precision Farming Dealer Summit, Jan. 9-10 in St. Louis.