Learning from early experience selling and supporting the recurring revenue program, Devin Dubois, vice president of Integrated Solutions with Western Sales, recently helped expand the dealership’s precision platform to include independent precision software support for 6 other dealer groups in the region.

During the past week, I had the opportunity to attend John Deere’s latest product launch event at its Harvester Works facility in Moline, Ill. The manufacturer introduced several new pieces of farm machinery and technology, with an overarching theme of integrated functionality.

Spending time during the last few weeks at a handful of industry events, I had the chance to take the pulse of both precision dealers and manufacturers on their market outlook for 2015.