You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Arkansas banned the pesticide, Missouri temporarily banned and then changed the label, and complaints are skyrocketing in Indiana and Illinois.

Dicamba drift issues are a big concern this summer, making me wonder how willing farmers will be to trust the recommendations from their ag data platforms on when it is OK to spray. An even better question is: what happens if the platform's recommendation gets it wrong, resulting in Dicamba drift and nearby crop damage?

The clouds that house America’s agricultural data are going to see a lot shifting in 2017. The ag data platform space has been on a constant growth trend for the last few years. But all good things must come to an end, and I think 2017 will be the year when farmers demand results to part with their ag data.