Precision Farming Dealer assembled a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.

While in-person meetings provide valuable face-to-face contact, the chaotic schedules of precision managers don’t always allow for coordinated sessions. In 2018, a group of John Deere precision farming managers, organized by Phil Moskal from Mid-State Equipment, began communicating via text message to assist each other with troubleshooting in-field problems or trading insight on new products or services.

The roundtable topic of adding agronomic services drew a large crowd. To kick the conversation off, moderator John Marshall, integrated solutions manager for Wade Inc., took a quick poll to get a feel for how many in the room currently offered agronomy services. Of the 30 or so who sat in on this roundtable, roughly 20% had hired an agronomist.