AI platforms promise to deliver real time market insights in a way that humans never could, since AI has the ability to analyze much larger datasets than any single person. This post explores whether such market insight tools might actually lead to price fixing problems—illegal conduct under US law—rather than an increase in competitiveness.

Federal law prohibits price fixing or collusion among competitors. As more ag data moves from farmers' tractors and computers into the cloud, the temptation to price fix by ag technology providers grows. Is it inevitable that sooner or later, ag data platform providers will conspire to fix prices?