The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.

Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.