In this episode of the Precision Farming Dealer podcast, our editors had the opportunity to talk with a mix of manufacturers while at The National Farm Machinery Show, discussing their greatest challenges and future goals with developing effective, efficient precision training tools for dealers.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

Analysis of our just released 2017 Precision Farming Dealer Benchmark Study, reveal renewed emphasis and investment by retailers in agronomic services. How these analytical tools are being delivered by dealerships continues to be diverse, but there was a substantial increase in use of in-house agronomists.