In today’s Precision Farming Dealer podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.

In today’s Precision Farming Dealer podcast, we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.