When it comes to precision agriculture on the Prairies, all eyes are on nitrogen efficiency. It makes sense, after all. Nitrogen is an expensive input that seems to all too conveniently track the price of grain, at least on an upward trajectory.

Tim Norris, CEO of Ag Info Tech, a precision farming dealership in Mount Vernon, Ohio, talks about his motivation for producing a promotional video that showcases the benefits of conservation and technology, as the global population increases along with the demand for higher crop production.