The two companies will establish a single sign-on connection from WinField United’s ATLAS platform to the BASF xarvio digital platforms, starting with xarvio SCOUTING, a mobile application that can quickly identify weeds and diseases with a click of a smartphone.

This integration lets farmers who use the built-in technology found in Deere equipment to filter that information to the Data Silo, where it is securely stored and can be used with various downstream tools.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to form a joint venture called FieldReveal.