While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service. This mindset is reflected in a continuing trend toward a more balanced breakdown of precision revenue sources in the seventh annual Precision Farming Dealer Benchmark study.

Dealer-to-dealer panel presentation to provide options and explanations for making data management service a profitable venture at the 2016 Precision Farming Dealer Summit.

Talking with precision farming managers and specialists, a common concern I hear is about the dearth of capable and qualified employees in the job market.