Spud Armstrong, Precision Farming Manager for Ag Technologies in Rochester, Ind., explains the need to justify investment into a precision department and establishing avenues for dealership revenue. Charging for phone services has proven to be an effective method for Armstrong, including a $30 per-call flat fee for multi-step precision inquiries and a $400 annual option for frequent customers.

The agenda and presentation lineup of the 4th annual event is built around the theme of “Building Business Value with Recurring Revenue.”