Measure, a national drone as a service operator, announced it has raised $15 million in Series B financing with LionTree Advisors acting as the financial advisor.

Robert Blair, farmer and VP of Agriculture for Measure, testified on Thursday, June 23, 2016, before the U.S. House Committee on Agriculture's Subcommittee on General Farm Commodities and Risk Management. Blair was the first person to petition the Federal Aviation Administration for permission to use an unmanned aerial vehicle on a farm.

The goal of Measure Nationwide, the new commercial drone franchise system, will be to bring the most competent and qualified operators into one system and provide customers around the country with safe, legal, and insured flights and standardized data products.

The calculator, developed by Measure, an operator of drones, helps farmers assess the value of using drones in their operations.

Measure has announced the strategic hire of Robert Blair to serve as Vice President of Agriculture.

Measure, a 32 Advisors Company, and PrecisionHawk have announced a partnership to provide unmanned aircraft system (UAS) services.

32 Advisors announced the formation of a new subsidiary, Measure, which provides advisory and Drone as a Service. Measure will assist a range of clients including private companies, NGO's, and civilian public sector agencies worldwide who can benefit from unmanned aerial systems (UAS).

Sensors that measure a variety of essential soil properties on the go are being developed. These sensors can be used either to control variable rate application equipment in real-time or in conjunction with a Global Positioning System (GPS) to generate field maps of particular soil properties.