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Precision Farming Dealer

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Summer 2018

Volume: 6
Edition: 2
2018 Benchmark Study: Positive Projections for Precision Revenue
  • Table of Contents

    Table of Contents

    PFDS Benchmark
    2018 Benchmark Study

    Positive Projections for Precision Revenue

    Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
    By Jack Zemlicka posted on June 19, 2018
    If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
    Read More
    2018 Benchmark Study

    Boosting Agronomic Revenue & Customer Retention

    Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
    By Jack Zemlicka posted on June 20, 2018
    The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
    Read More
    Homepage 7.13
    2018 Benchmark Study

    Training, Service Growth Remain Top Dealer Priorities

    Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
    By Jack Zemlicka posted on June 20, 2018 | Posted in Precision Sales, Service & Support
    The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
    Read More
    LEAD_DITC_Devyn-VanCamp_JZ_0618
    Day in the Cab

    Embracing Customer Diversity Delivers Customized Service Solutions

    A problem-solving mentality, persistence and patience are service principles Devyn Van Camp brings to the job as Integrated Solutions consultant with Riesterer & Schnell.
    By Jack Zemlicka posted on June 21, 2018 | Posted in Dealer Development, Service & Support
    Chaos is common during spring planting, and precision farming specialists are tasked with responding to technology emergencies, while also creating valuable in-season touch points with customers.
    Read More
    Homepage image

    Precision Training & Service: Roll In? Or Line Item It?

    Three precision managers answer how to protect the service package plan on new machines from the farmer unenthused about extra costs.
    By Mike Lessiter posted on June 21, 2018
    During the 2018 Precision Farming Dealer Summit in Louisville, 3 precision managers answered real-life question from their dealer peers on if and how each charges for training, along with the best opportunities or obstacles to doing so.
    Read More
    7.20 Homepage

    8 Tips for Building Better Dealer-Farmer Precision Partnerships

    Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
    By Ian Gronau posted on November 23, 2022 | Posted in Precision Agriculture 101, Service & Support
    The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.
    Read More
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    Compatibility Conversation: Setting Aside Competitive Differences to Achieve Plug & Play Outcomes

    Tech engineering veterans trade cautionary tales and share optimism that the transition to high-speed ISOBUS connectivity can improve applied prescriptions, data logging and cost-effective controls on farm machinery.
    By James DeGraff posted on June 22, 2018 | Posted in Equipment Compatibility
    Taking a break from the rigors of round-robin compatibility testing at the Agricultural Electronics Foundation (AEF) Plugfest in Lincoln, Neb., this spring (also referred to fondly as “speed dating for ag nerds” by one attendee), AGCO software engineer Mike Schmidt and Dave Smart, staff systems engineer for John Deere and team leader for AEF’s high-speed ISOBUS Project, discussed the progression of compatibility over the years through AEF conformance testing, the simplification of equipment connectivity for farmers of all brands and expectations for ag functionality with high-speed ISOBUS network capabilities on the horizon.
    Read More
  • Featured Articles

    Featured Articles

    PFDS Benchmark
    2018 Benchmark Study

    Positive Projections for Precision Revenue

    Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
    By Jack Zemlicka posted on June 19, 2018
    If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
    Read More
    2018 Benchmark Study

    Boosting Agronomic Revenue & Customer Retention

    Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
    By Jack Zemlicka posted on June 20, 2018
    The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
    Read More
  • Digital Edition

    Digital Edition

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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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