You won’t have to read your customers’ minds thanks to this insightful, “call-it-like-you-see it” dialog. Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” content and this insightful learning comes alive on-stage in Louisville, as award-winning farmers explain their approach to technology, the drivers behind hardware and subscription purchases, the service packages that most resonate, precision pain points and more.

Farmer, visionary, inventor and equipment supplier Michael Horsch brings first-hand understanding of what North American farm equipment dealerships must understand about what’s taking place in Europe and could be coming “our way” next.

Representatives from 3 unique dealerships share their expertise on selling drones for application usages. If you’re considering adding this hot niche product to your sales basket, you can’t afford to miss the proven tips, and pitfalls, of successfully selling drones.

Exeter, Nebraska-based Boeck Farm Outfitters made national headlines upon being named the first Greeneye smart spraying dealer in the U.S. Cody Boeck, operations director for the family-run business, walks you through the process of selling and servicing cutting-edge technology.

Ag Technology Solutions Group’s Skip Klinefelter returns to the Precision Farming Dealer Summit stage, this time to share the secrets behind his fast-growing operation that was selected as Most Valuable Dealership in 2025. Don’t miss the opportunity to learn from a top-of- the-class precision organization.

Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and a representative from AGCO/PTx Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network.

In this session, Rust shares the building blocks of a successful precision team and discusses the art of managing expectations from the company, teammates and the customer itself.

Find out how your dealership compares to other North American dealers during this new data reveal of the 12th annual Precision Farming Dealer Benchmark Study results.

Since Jed Bengtson, vice president of sales & marketing at Torgerson’s, spoke at the inaugural Precision Farming Dealer Summit, the Case IH and New Holland dealer has added 5 locations.