Precision Agriculture 101, Product Innovations
[Technology Corner] Corn Belt Farmer Aims to Seed Cover Crops with 360 RAIN

[Technology Corner] Corn Belt Farmer Aims to Seed Cover Crops with 360 RAIN

Today we’re catching up with southern Iowa farmer Mark Dobson, who’s using the 360 RAIN autonomous irrigation and nutrient application system for the first time in his organic strip-till operation. 

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Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.

 
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2025 Dealership Minds Summit

REGISTER FOR THE 2025 PRECISION FARMING DEALER SUMMIT

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Join top precision farming equipment dealerships from around North America on January 6-7, 2025 in Louisville, Ky., for 2-days of unrivaled learning and networking during the 2025 Precision Farming Dealer Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Product Roundups

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Electric Farm Machinery: Outlook Through 2027

Electric Farm Machinery: Outlook Through 2027

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

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