Dealer Development, Precision Sales, Service & Support, Autonomy & Robotics
OEM Leaders Share Precision Vision for 2025 & Beyond

OEM Leaders Share Precision Vision for 2025 & Beyond

Casey Dray, global precision technology portfolio manager at CNH, Bob Armstrong, vice president of product and marketing at Claas and Jake Ridenour, channel sales manager at PTx Trimble, fielded questions on the 2025 market outlook, technology adoption trends, AI and more.

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From the Virtual Terminal

  • AEF PIC Plugfest Orlando 2023-03 0019.jpeg

    It's Like Speed Dating...But for Ag Equipment

    Dozens of precision ag software engineers from different companies will gather under one roof to test compatibility and correct communication of their ISOBUS products.
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    Our Indebtedness to Farmers on National Ag Day

    We earnestly wish all our readers a very happy National Ag Day – not just the farmers, but the agronomists, university researchers, corporations, equipment dealers and many others who work to make the industry successful.
  • How Dealers Can Help Farmers Overcome Precision Ag Adoption Hurdles

    A salesperson knows that simply taking a manufacturer specification sheet and flatly re-delivering the points about their technologies from farm to farm is rarely successful. However, there are two important further hesitations in the presale process we can control to reduce barriers.
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    Revenue Management Software, AI & Price Fixing Implications for Agriculture

    AI platforms promise to deliver real time market insights in a way that humans never could, since AI has the ability to analyze much larger datasets than any single person. This post explores whether such market insight tools might actually lead to price fixing problems—illegal conduct under US law—rather than an increase in competitiveness.

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2025 Dealership Minds Summit

REGISTER FOR THE 2025 DEALERSHIP MINDS SUMMIT

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Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
Electric Farm Machinery: Outlook Through 2027

Electric Farm Machinery: Outlook Through 2027

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

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