Dealerships have built their precision farming business on selling hardware, but as the industry evolves, there is an ongoing shift toward offering diverse service and support options to sustain growth and profitability.

Devin Dubois

Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., has spearheaded the 6-store group’s incorporation of agronomic services to complement equipment sales and establish a new recurring revenue stream.

Working off the understanding that precision products, farm machinery and agronomic decision-making are intertwined, the dealership hired a full-time agronomist to help establish the company as a full-service precision business for farm customers.

“Our eureka moment was that virtually every agronomic decision our customers are going to make is going to be carried out through a piece of equipment,” Dubois says. “We weren’t really comfortable putting that in the hands of somebody else and thought we should be in this space and make ourselves available to the customers in order to do this.”

In this live webinar event, and part one of a three part series, Dubois detailed the implementation, challenges and results of adding agronomic service to Western Sales’ precision business, as well as key considerations for dealers looking to add agronomic services.

Here's what you'll learn:

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• Tips for setting expectations and realistic goals when adding an agronomist or agronomy services to your dealership
• How to structure staff and manage delivery of agronomic services to maximize efficiency and internal expertise
• Long-term opportunities and objectives with agronomic service to…