While the benefits of a comprehensive precision service and parts department are undisputable for today’s farm equipment dealerships, not every dealer prioritizes tech investments with the same level of emphasis.

Every year, Ag Equipment Intelligence’s  Dealer Business Outlook & Trends survey asks dealers about their future hiring plans for the year ahead.

In the 2018 report, Deere dealers lead the way for precision hiring plans, where 24.5% say they intend on adding a precision farming specialist to their staff, a category in which no other major manufacturer’s dealers responded above 17%.

The hiring results show a significant rise in John Deere precision investment, as less than half as many Deere dealerships intended to expand their precision staff when asked the same question in last year’s report, at 11.4%. Comparatively, AGCO dealers who intend on adding a precision farming specialist in 2018 rose only 3.7% year over year, while Case IH’s number dropped by 3.2% in the same span.

You can view more of the results and analysis in Ag Equipment Intelligence’s 2018 Dealer Business Outlook & Trends report.