There’s no silver bullet solution to a profitable precision farming business. But as the industry moves into an era of more “agtelligence” and automation, it’s important to evaluate and understand the right approach to make sure the next disruptive innovations don’t disrupt your business growth.

For more than 10 years, Colby has analyzed, reviewed and consulted on the value of precision products and services to help dealers and farmers understand real ROI. Having held management positions within farm equipment dealerships, he is also the founder and principal of Colby AgTech, working with progressive farmers and companies to provide deeper understanding of new technologies and recommendations on its practical applications.

Colby’s kick-off general session will challenge dealers to think critically about their approach to selling today’s technology and understand why any investment customers make in precision products and services should be tied to definable value.

The 2020 Precision Farming Dealer Summit Video Replay is brought to you by Laforge Systems.   Return to the video gallery