Marketing a dealership’s precision business can be an ambiguous concept without a clearly defined objective. While many dealerships utilize a mix of digital and traditional brand-building tools, do they really measure ROI in terms of revenue and customer retention? 

According to the 2019 Precision Farming Dealer Benchmark Study, more than 96% of respondents identified marketing as an important element of their dealership’s 5-year investment plan to grow precision business, including more than 40% who ranked it as the most important area. 

Get in a “marketing mindset” as 3 panelists share proven approaches to strengthening customer relationships, increasing sales and giving companies a competitive edge through targeted marketing efforts centered on growing their precision business. 

The 2020 Precision Farming Dealer Summit Video Replay is brought to you by Laforge Systems.   Return to the video gallery