Marketing a dealership’s precision business can be an ambiguous concept without a clearly defined objective. While many dealerships utilize a mix of digital and traditional brand-building tools, do they really measure ROI in terms of revenue and customer retention?
According to the 2019 Precision Farming Dealer Benchmark Study, more than 96% of respondents identified marketing as an important element of their dealership’s 5-year investment plan to grow precision business, including more than 40% who ranked it as the most important area.
Get in a “marketing mindset” as 3 panelists share proven approaches to strengthening customer relationships, increasing sales and giving companies a competitive edge through targeted marketing efforts centered on growing their precision business.
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The 2020 Precision Farming Dealer Summit Video Replay
is brought to you by Laforge Systems.
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This week, we’re catching up with the precision team at Eis Implement, a John Deere dealer in Two Rivers, Wis. The leaders of the department give us the inside scoop on what it takes for a precision team to be successful at a single store dealership.
