Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Precision Marketing: 71% of Customer Expect Personalized Messages
• Deere Engineer Gets Creative with Design
• What’s a ‘New Collar’ Job & What Do They Have to Do with Your Dealership?
• Learning Lessons from the “Old AgTech Guard”
• Sights & Sounds from FIRA USA Ag Robotics Conference

Best of the Web This Week is brought to you by GBGI Inc.

        

Introducing the new Enviro-Max XP™️ Cast Opener … Precisely put your growers’ seed in the soil with a heavy duty, American made cast opener assembly that will outlast their planter. The Enviro-Max XP™️ new ductile iron bearing housing is cast and machined in the USA to eliminate minimize runout and failure while maximizing yields.

Precision Marketing: 71% of Customer Expect Personalized Messages

“It’s time to say goodbye to the spray-and-pray approach and dial in a more focused marketing strategy,” writes Alyssa Speake in this AgVend article. Speake cites a recent McKinsey study that shows 71% of customers expect companies to deliver personalized messages, and 76% get frustrated when it doesn’t happen. Speake explains how to hit the bullseye when it comes to precision marketing.

Deere Engineer Gets Creative with Design

John Deere engineer Eric Windsor had some extra time on his hand over the summer, so he designed and built this massive combine playset for his kids. He says he modeled it off a 9500 John Deere combine.

What’s a ‘New Collar’ Job & What Do They Have to Do with Your Dealership?

With technology and automation transforming agriculture, the industry is grappling to come up with new ways to attract, cultivate and hang on to skilled workers in this ‘new collar’ job landscape. In many ways, it’s a good problem to have. For an industry that has been passed off at times as outdated, volatile and back breaking, this wave of digital transformation and innovation has brought ‘sexy back’ to the sector and workforce we rely on to feed the world. Read more in this article from Trimble.

Learning Lessons from the “Old AgTech Guard”

“Give the Old Guard their due and I guess learn from their ups and downs while you still have the chance. You might find that there is a lot of value in the time spent and knowledge gained over the years vs. just having the next “big” idea. I think AgTech can learn a lot from those groups/people and maybe can work with the veterans of the industry to guide and help newcomers,” writes Nathan Faleide in the latest edition of his Easy Observations newsletter. We’re looking forward to Nathan’s presentation at the 2024 Precision Farming Dealer Summit!

Sights & Sounds from FIRA USA Ag Robotics Conference

The Robot Report put together this video recap of FIRA USA 2023 in Salinas, Calif., where the newest ag robots took the field. The video includes footage of robots from Agtonomy, Burro, Piaggio Fast Forward, GUSS, Stout, SeedSpider, Kult, Naio, Farm-ng, Carbon Robotics, Verdant Robotics and Mantis Agriculture.

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More from this series

Best of the Web This Week is brought to you by GBGI Inc.

Introducing the new Enviro-Max XP™️ Cast Opener … Precisely put your growers’ seed in the soil with a heavy duty, American made cast opener assembly that will outlast their planter. The Enviro-Max XP™️ new ductile iron bearing housing is cast and machined in the USA to eliminate minimize runout and failure while maximizing yields.

Click here to view past "Best of the Web This Week" updates.