AGCO announces the launch of FarmerCore, an end-to-end distribution model that will help farmers across the globe become more profitable, productive and sustainable.

FarmerCore revolutionizes sales and service using tools that put dealers in closer proximity – onsite and online – to farmers. From product research to in-season uptime, the program develops and integrates digital and physical elements across the purchasing journey and product ownership lifecycle to create a leading on-farm offering.

FarmerCore is built on 3 pillars: the on-farm mindset, smart network coverage and digital engagement. The on-farm mindset positions dealers to meet customers’ needs at every stage of the ownership journey. Smart network coverage de-emphasizes the one-size-fits all outlet approach, moving toward a hub-and-spoke model that adds “light” retail outlets, service centers and parts-only locations. Digital engagement gives farmers 24/7 online access to sales and support, including online parts purchasing, dealer digital storefronts, online configurators and more.

Many AGCO dealerships already deploy aspects of the FarmerCore program, including mobile service fleets, alternative format outlets (e.g., parts-only stores) and digital tools to enhance customer support. The FarmerCore model has proven successful at the regional level through AgRevolution, an AGCO-owned, full-line agricultural equipment dealer serving farmers in Kentucky, Illinois and Indiana.

With FarmerCore, mobile assets bring buying and servicing to the farm. While dealership locations will continue to anchor farmer support in local communities, mobile and digital channels allow farmers to engage on their terms.

FarmerCore will be implemented in close partnership with AGCO’s global dealer network and will become a leader in ag machinery support, across every aspect of the ownership lifecycle. The program launches globally in 2024 in select North and South America dealer organizations, with continued expansion throughout 2024.

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