Ag Technology Solutions Group CEO Skip Klinefelter gives a rundown of the top products the company is investing in and why they’re gaining traction with farmers in various parts of the U.S. He also explains important factors to consider when selling new technology to customers. “It’s our job to school people and educate them on what the capabilities are and what the actual ROI is for their operation,” Klinefelter says. “You don’t want to sell someone something they don’t need.”