Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Avoiding the Pitfalls of Competition Derangement Syndrome

Here’s a great, thought-provoking read from Dan Schultz of Ag Done Different. He explains the symptoms of Competition Derangement Syndrome and how it causes smart leaders to make decisions that aren’t in the best interests of their customers. “They stop looking for unique insights,” Schultz writes. “They stop thinking innovatively. Instead, they slip into reactive mode: What’s the competition doing? We need to beat them. We need a killer strategy, feature, product or campaign that finally crushes them.”

Competition Derangement Syndrome: The Silent Killer of AgTech Innovation by Dan Schultz

The real threat to your company isn’t the competition—it’s your response to it.

Read on Substack

Unpacking Data from Premier Equipment’s See & Spray Trial

Graham Burton and Greg Kitching of 10-store Ontario Deere dealer Premier Equipment break down their 2024 trial with John Deere See & Spray, including key factors that led to a 30% swing in savings.

New Players on the Autosteer Retrofit Market

Future Farming updates its autosteer retrofit kits catalogue, breaking down several new players in the market. Currently, there are 26 systems in the catalogue. “With continuous innovation and shifting market dynamics, the future of autosteer retrofit kits remains promising. While differences in components and functionalities exist, one thing is clear: the industry is moving toward even more advanced solutions.”

5 Ways to Get Older Generation to Embrace Precision Technology

Michelle Miller, AKA the Farm Babe, asks the question, “How can new agricultural technologies reach an aging farming population?” Miller shares a few tips for getting older farmers to see the benefits of new precision technologies.

Understanding Tariffs: A Dealer’s Perspective

Messick’s puts the tariffs into perspective on what it means for its customers and the business. Biggest advice — don’t freak out!

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