As things become more automated, they also become more complicated. That’s why dealers will be critical in customers’ acceptance of autonomous farm equipment.

Trimble's new architecture links the CLAAS machine interface and Trimble's guidance capabilities into one common in-cab user experience.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Salford Group.

The Trimble BD9250 receiver is designed to deliver high-accuracy positioning for a range of high volume, autonomous-ready applications used in the agriculture, construction, robotics and logistics industries worldwide.

Trimble's new Virtual Farm, an interactive online experience, allows farmers to walk through a digital farm and identify common challenges. From there, farmers are directed to Trimble solutions for each challenge and connected with a Trimble Ag representative.

Dealers have to understand the customer’s business, its challenges and its opportunities when helping them choose new precision agriculture products. For customers to truly find value in the data they're collecting, they need the right tools and processes in place.