Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and a representative from AGCO/PTx Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network.

In this session, Rust shares the building blocks of a successful precision team and discusses the art of managing expectations from the company, teammates and the customer itself.

Find out how your dealership compares to other North American dealers during this new data reveal of the 12th annual Precision Farming Dealer Benchmark Study results.

Since Jed Bengtson, vice president of sales & marketing at Torgerson’s, spoke at the inaugural Precision Farming Dealer Summit, the Case IH and New Holland dealer has added 5 locations.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Salford Group.

Charles Hadacek details the unique benefits of using a “workplace on wheels” — a cargo trailer turned mobile workspace with all the tools a precision specialist would need on the road.

Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.

Independent ag tech consultant Nathan Faleide has been involved in precision ag for more than 20 years. He shares the inside scoop on what to watch for in 2024 as it relates to your business, and connects the dots between dealers, farmers and the ag tech industry.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by GBGI Inc.

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Muncie, Ind., grower Joe Hamilton and Knox County, Ohio grower Tim Norris explain their approach to new technology, and potential improvements they’d like to see their dealers make in 2024 and beyond.