When farmer Tim Norris of Gambier, Ohio, collects field and crop information across the 830 acres that he farms, he gathers 250,000 data points.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.

Tim Norris, co-owner of Box Concepts Consulting, has seen firsthand how identifying your business’ vision can motivate your employees, no matter how many people you have. This episode of the Precision Farming Dealer podcast is sponsored by Trimble Agriculture.

A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.