You won’t have to read your customers’ minds thanks to this insightful, “call-it-like-you-see it” dialog. Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” content and this insightful learning comes alive on-stage in Louisville, as award-winning farmers explain their approach to technology, the drivers behind hardware and subscription purchases, the service packages that most resonate, precision pain points and more.

Jack Boyer has an engineering background, so he’s not afraid to roll up his sleeves and attack equipment problems that come his way.

Rapp Farms, operated by James and his sons Nick, and Ben, farm 3,000 acres of corn and soybeans in the Princeton, Ill., area. They are going into their fifth year of strip-tilling both crops on fairly flat and rather consistent soil types in the north-central part of the state.